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What is PR?

“Public relations is one of the fastest growing industries in the world. Advertising campaigns increase the brand recognition and PR campaign increase the brand credibility. Editorial coverage is acknowledged by the industry as being three times more credible than advertising.”
 
What’s so good about PR?
The rather formal description of PR (as issued by the chartered Institute of Public Relation) is about “influencing behavior to achieve objective through the effective management of relationship and communication”.What this really boils down to is creating a ‘buzz’ about your organization. It’s about putting together a strategy to turbocharge awareness and demand for you and your services, and finding new way to highlight ‘must-have’ features about your business by independent press and credible third-party views.
 
What is the difference between PR and advertising?
Public relations is about every aspect of an organization’s communication, whereas advertising is mainly limited to selling products or services. Advertising may or may not be used by a business but every business is involved in public relations. Advertising campaigns increase the brand recognition and PR campaign increase the brand credibility. Editorial coverage is acknowledged by the industry as being three times more credible than advertising.
 
What is the difference between PR and marketing?
At a strategic level, a public relations is about more than marketing, impacting on finance, production, HR issues and corporate strategy. At a tactical level, public relations can be part of the marketing mix and supports marketing objectives. “Public relations is one of the fastest growing industries in the world - evidenced by the fact that the world's largest advertising groups have all invested in acquiring public relations firms in the past decade. Despite a great deal of misunderstanding in the Arab world about the role of public relations, the industry is developing rapidly in the Middle East and the business sector is currently worth over $25 million per annum.” (by MEPRA) “PR - versus other marketing communication tools - delivers the most bangs for your buck.”


 
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