Why PR is important? |
The more your stakeholders hear positive messages about your company, the more they see evidence of your work, the more favorable will be their impression of you.
PR - versus other marketing communication tools - delivers the most bangs for your buck. |
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| Media coverage increases credibility |
| Paid advertising increases name recognition, media relations increases credibility. When people read a story about the excellence of your organization in a newspaper or see a story praising your organization on television, they are much more likely to have a favorable opinion of your organization. |
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| Media coverage helps you attract "quality" prospects |
Because public relations increases credibility, it helps you attract those who want the best. When people have heard of you and have a favorable impression of you, it is easier to attract and hold their attention while you tell your story. |
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| Media coverage makes you a player |
| Coverage in important publications or on TV can make your organization look much larger than it is. |
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| Public relation helps you avoid price competition |
| If people believe that you are the best, they will understand why it is worth paying your price. |
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| PR campaign stretches your marketing budget |
| Because the media does not charge for news coverage, the relative cost of a good program is a lot less than for paid advertising campaign. |
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| Best way to launch a brand |
| Public relation is also considered by many as the best way to launch a brand or new product. When something is new the media often will write about it because of its news value. |
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| PR helps you in crisis |
| In crisis none other marketing tools then PR can support your organization to minimize the effect on your reputation and to keep you best in people mind. |
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| PR boost your marketing campaign |
| PR cased a big and widening gap between the PR “exposed” and the “non-exposed” marketing campaigns, meaning that TV advertisement were much more effective when people used PR campaign alongside. |
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